The SimpleNexus User Group conference (SNUG) is held yearly at Snowbird Ski Resort in Utah. Generally, the event branding capitalizes on the beautiful snowy mountains, often using them as a visual motif. The conference theme in 2022 was “Elevate.” So, how do you elevate an already towering landmark like a mountain? You lift it higher with a giant hot air balloon, of course!
Art Direction and Design | Shelley Sonderegger